a press release is fake news that is pushed to become real ... it is written by a pr agent or the subject itself ... it is an attempt to seed the news or to cultivate an interest ... a pr agent will often write the article, distribute the article, and nurture its acceptance through a network of personal contacts ... it is growing a lie.
"Churnalism is a form of journalism in which press releases, wire stories and other forms of pre-packaged material are used to create articles in newspapers and other news media."
"The decline of original journalism has been associated with a corresponding rise in public relations."
Where are you on the spectrum?
subject / pr agent / reporter / journalist / analyst / activist / leader